Brand Botswana launches the Active Global Citizens campaign
1818 -04-05
Brand Botswana continues to explore various strategies to market and position Botswana as a preferred destination to live, visit and invest. Brand Botswana acknowledges the challenges that the country faces to attract significant Foreign Direct Investment, especially because of the lack of awareness about Botswana internationally.
Despite the positive standing of Botswana, research has found that Botswana is relatively unknown internationally. In addition to continued concerted efforts to promote Botswana internationally, Brand Botswana has seen the need to engage and work with Batswana around the world to play an active role in promoting Botswana in countries where they are based. The Active Global Citizens campaign seeks to rally Batswana in the Diaspora around a unified message to promote Botswana internationally. This will assist to create awareness about Botswana.
About AGC Campaign #IamMotswana
The campaign mainly targets Batswana in the diaspora and challenges them to play an active role in promoting and protecting the image of the country. There are many Batswana living abroad as students, working professionals or residents in the various countries. The aim of the campaign is to reach out to them, know who they are and where they are. These Global Citizens are connected to other citizens of the world that Brand Botswana would like to have access to. By playing an active role, they will share stories about Botswana with their close associates and friends.
Brand Botswana has put in place interventions to capacitate and support these Global Citizens with up to date information about the country and further supporting some of their initiatives that may promote the good image of the country.
The campaign will mostly be run through social media as there is a great presence of Batswana online. The campaign utilizes the voices, pictures and experiences of ordinary Batswana as a way of promoting Botswana. The campaign further seeks to encourage Batswana to follow posts about Botswana, and comment with accurate information, especially on platforms of influencers like international media houses.
Batswana living in the Diaspora are encouraged to register for the campaign through Brand Botswana social media pages or to send their information – Name/Country where residing/Contact email/Contact number/Profession to brandbotswana@bitc.co.bw