THE PRIDE

MARK

ABOUT BRAND BOTSWANA

The purpose of the Nation Brand is to bring Batswana together around a single identity and agreed set of values, in order to stimulate stronger communities, culture and heritage and most importantly instil a greater sense of pride and community engagement in our country.

The brand also positions Botswana to international audiences as an attractive place to visit, work and invest. The national brand:

  • highlights our national assets,
  • looks to position Botswana and differentiate Botswana from its African neighbours,
  • looks to grow our trade performance,
  • endeavours to stimulate international investment
  • Accelerates innovation and new industry development
  • Enhances the tourism visitation and spend

Administratively, Brand Botswana is responsible for the:

  • development and management of the overall branding, marketing and promotion of the country
  • coordination of branding, marketing and promotions by key national stakeholders such as tourism, export, investment, government entities
  • authorisation to appraise Brand Botswana stakeholder activities, behaviours and communications for compliance with national brand strategy and call stakeholders into account
  • management and licensing of the Botswana brand logo (Pride mark)

PAST INITIATIVES

Rural Branding

Over 100 shops, schools, filling stations, bus stops, Kgotlas were branded with the Pride Mark. This was one of Brand Botswana's initial campaigns to create awareness of the Pride Mark.

International Marketing Campaigns

Brand Botswana has engaged on numerous international marketing initiatives. These are mostly aimed at creating awareness about the country. The executions included;

  • Publishing of Botswana success stories on international media/publications
  • Airing of Botswana promotional commercials on international travel and news channels i.e. BBC World, Sky News, Supersport, National Geographic etc.

Television Campaigns

  • Mokaragana Music Show partnership - Brand Botswana partnered with one of the most popular local television music show - Mokaragana. This is a music show that promotes local artists.
  • Doing Business in Botswana television programme - To showcase the 'Doing Business in Botswana' aspect, Brand Botswana produced and aired a Business programme on CNBC Africa. This was mainly to highlight the business environment as well as to expose investment opportunities in Botswana.

Participation in International Fairs/Expo

Botswana continues to participate in international Fairs/Expositions to create awareness about the country. Brand Botswana periodically hosts local producers to showcase their products and services at different local and international Fairs/Expositions. This in an effort to showcase and promote locally produced goods and services.


THE PRIDE MARK

  • The 'Pride Mark' is a symbol of a commitment by an individual or group in Botswana to instill pride in the community.
  • It links to the overall essence of 'Pride and Progress' and the Brand Botswana Blueprint.
  • Each activity or product that carries the Mark must clearly support the Essence of Brand Botswana, deliver positive social outcomes and demonstrate the values of peaceful, progressive, trustworthy and inclusive.


THE PRIDE MARK IS MADE
UP OF THREE (3) ELEMENTS:


1. THE WORD MARK

The 'Word Mark' consists of a uniquely crafted typeface, and uses the national colour, making it a strong identifier for the country.

2. SYMBOL

The Sun Symbol holds positive connotations of beauty, discovery and light, as well as a source of energy, progress and growth of a nation.

3. TAG LINE

The Tag Line instils a sense of ownership and pride of the Batswana people, yet also talks to an international audience, alluding to a land of promise and adventure, making it the ultimate "destination".


PRIDE MARK USE

The Pride Mark can be used on products and/or events collateral. Each application for use of the Pride Mark must show how the product or event upholds the essence of Pride and Progress.

Pride Mark Application Form

PRIDE MARK APPLICATION FORM

Please provide the following documents. Please note some documents may not be necessary depending on the nature of business.

Please tick which category your application falls into:






https://www.youtube.com/embed/NQoXzPAk3hMhttps://www.youtube.com/embed/iDZDpo47oVAhttps://www.youtube.com/embed/9ov9lWr8HRMhttps://www.youtube.com/embed/Z-0C9KrpQ7ohttps://www.youtube.com/embed/7pSyr7tHMBkhttps://www.youtube.com/embed/rvDTEQrKczU

Share your story to be published on the website

Tell us about your Botswana experience

share your experience

Tell us about your Botswana experience

Share your Botswana Travel story, Business story to be published on the website.

share your experience

Copyright 2018 Brand Botswana, All rights reserved.

Made with by Mediassure