LIVING

THE BRAND

Batswana have a role to play in BRANDING Botswana. Batswana can live and should live the Botswana Brand through various activations and initiatives that uphold and promote Botswana, its distinct attributes as well as its values.

Batswana are encouraged to live the Botswana BRAND through amongst others the following;

Isaac Makwala

Brand
Ambassadorship
Programme

The Brand Ambassadorship Programme identifies influential Batswana in different spheres and jurisdictions to lead initiatives to promote Botswana and its values, both locally and internationally.

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global-citizen

Active
Global
Citizens

This programme seeks to rally Batswana in the Diaspora around a unified message to promote Botswana internationally, in the different jurisdictions. Batswana around the world are engaged to play a role in promoting Botswana.

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ForMeForBW

ForMe
ForBW
Campaign

The campaign urges Batswana to ‘Live’ the Botswana Brand. It highlights the contributions that Batswana make in making Botswana a destination of choice to Live, Work and Invest.

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buy-botswana

Buy Botswana Campaign
#PUSHABW

Buy Botswana is a national initiative that is aimed at encouraging Batswana to actively grow the local economy by buying locally made products, supporting local initiatives and using local services.

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